H&M transports plastic waste into everyday Fashion under bottle2fashion project

25 January 2021: H&M has joined forces with Danone AQUA for the bottle2fashion project. The project is aimed at transforming plastic bottle waste from the shores of Indonesia into recycled polyester. This season bottle2fashion will collect and recycle around 3.5 million PET bottles.

The recycled polyester has been blended with organic cotton and recycled cotton to manufacture H&M kidswear collection. Available from end of December, the kidswear collection will be in stores. Cheerful, comfortable and coordinating hoodies, joggers and long-sleeve tops form the collection and include stylish details such as twist knots, colour-blocking, cropped length and tie-dye. With a palette of black, marl grey, browns, navy, blush pink and lavender plus bright green, sunflower yellow and vibrant blues, the of magic of colour really comes to life.

“Helping to keep beaches and oceans clean, bottle2fashion is another exciting step forward for a more circular and collaborative approach at H&M. To give a second life to disposable plastic bottles as recycled polyester is valuable in so many ways. And once the kids outgrow the clothes, we encourage the items be brought back to us through our garment collection initiative so they can be recycled once again,” said Nellie Lindeborg, Assortment Sustainability Responsible, H&M

And, Ratih Anggraeni, Senior Sustainable Packaging Manager, Danone Indonesia, adds “Through the bottle2fashion initiative that we’ve conducted alongside H&M, for this season, Danone-AQUA has successfully collected around 71 tons of PET bottles from Kepulauan Seribu (Thousand Island) and Bandung Area.”