Canon India sets an Industry Benchmark by Taking its Services Mobile

30 July 2020: Marking yet another milestone in its service outreach, Canon India, one of the leading innovators in the imaging and printing space, announced the launch of its new mobile applications, Canon Care and Mobile CMP and WhatsApp services. The new mobile applications endeavor to strengthen Canon’s prowess in delivering end to end customer support, thereby setting a benchmark in the service segment. WhatsApp services have been introduced to assist customers with their queries, especially during these difficult times when technology is playing a key role in keeping us connected. It will be available in English, Hindi, Tamil, Malayalam and Bengali languages.

As part of its persistent customer servicing efforts, Canon India will provide 24×7 assistance to customers through the new mobile applications and most widely used messenger service WhatsApp. It will help the company to connect better with customers not only in metro cities but also in remote places across India. Servicing both B2B and B2C customers, the new mobile applications and WhatsApp service will provide a seamless experience making it the easiest and the most valuable source of customer connect with the organization. Canon Care mobile app, aims to help printer users, through features such as booking a service request, purchase cartridge and extended warranty, locating nearest service centre and download software/drivers. They will also be able to track their request status and schedule an engineer visit if needed. Through Mobile CMP, Canon will be catering to the service requirements of B2B customers, by offering features like logging service call and view ticket history, toner request, view contract period, viewing machine life and request for contract renewal. Customers can also log service/toner requests and check for status on the existing queries. With 24×7 availability, customers can directly interact with Canon India through WhatsApp and get a prompt response for their queries/service requests.

Speaking about the innovations to enrich customer experiences, Kazutada Kobayashi, President & CEO of Canon India, said, “At Canon India, service is an integral part of our everyday operations and the backbone of our legacy in the country. Our service team, called ‘Market Engineering’ ensures that we maintain constant communication with our customers from the point of purchase to throughout their journey with us. During these unprecedented times, it is imperative for brands to reinvent their service mechanism and utilize the digital platforms efficiently. Putting our customers first, we are delighted to introduce the new first ever service centric mobile applications along with the WhatsApp services, which understand and manage their diverse requirements. Through our impeccable service outreach backed by the latest innovations across all product segments, we will continue to strengthen our commitment towards ‘Customer Delight’.”

Rahul Goel, Senior Director, Market Engineering Centre, Canon India, added, “At Market Engineering, we continuously track the evolving trends in the industry to cater to the customer needs across the length and breadth of the country. To deliver services that complement the fast-paced lifestyle of our customers, we have developed Canon Care and Mobile CMP along with opening our services on WhatsApp platform-an AI powered Chat Bot, customers would no longer have to wait for long ques in order to book service request through call center. The mobile apps will provide more flexibility and seamless value added services for both B2C & B2B customers.These mobile applications will be available 24×7 as per customer’s convenience, further strengthening their bond with Canon during the tough times. We are positive that this launch will be instrumental in reinforcing our commitment and further build a loyal customer base in India, who will be proud of their association with the brand. Our new Service offerings will bring us more closer to our customers and help us to serve them better.”