72% of Indians are aware about the issue of single-use plastic: Mintel

13 April 2021: In recent years, single-use plastic has emerged as one of the biggest environmental challenges. Latest research by Mintel, the experts in what consumers want and why, reveals that two-thirds of Indians (72%) are aware of and concerned about the issue of single-use plastic. But, four in five Indians (79%) say there’s very little information on reducing packaging waste.

As many as 39% of Indian consumers expect brands to reduce the amount of plastics used in packaging and 44% say more brands should implement sustainability practices, placing the responsibility squarely in the hands of companies and brands.

Rushikesh Aravkar, Associate Director, Food and Drink Consumer Reports, South APAC, Mintel said “Plastic is often the material of choice when it comes to food packaging thanks to its versatility, functional properties and cost-efficiency. The widespread usage of plastics in food packaging indicates that it’s largely not viable to eliminate plastics entirely. Brands need to make responsible use of plastics in their packaging. At the same time, it’s important to inform and involve consumers in the sustainability journey. Therefore, brands can educate consumers on the reality of the situation and underscore the fact that plastics are inherently beneficial and the issue lies with waste management.

There is scope for brands to launch recycling programmes where they take back primary packaging to reuse or recycle. Such programmes will not only create brand engagement but also encourage higher recycling rates. Having a reward system can further engage the consumer.”