3 Sixty’s investment in Durst P5 350 HS is catalyst for further efficiencies and improvements
03 February 2024: 3 Sixty has cemented its strong and long-term relationship with Durst Group after another key investment in its market-leading technology, this time Durst P5 350 HS 3.5 meter LED hybrid printing system.
Durst, manufacturer of award-winning digital printing and production technologies, has enabled 3 Sixty to ramp up capacity and also enable a more efficient working process within its production facility. This will provide tangible benefits for 3 Sixty’s existing customers and also provide new business growth opportunities from its 30,000 sq ft facility in Cardiff in Wales, UK.
With a growing focus on sustainability and efficiencies for 3 Sixty, P5 complements the company’s Durst Rhotex 325 – combining direct-to-textile printing and transfer paper with dye sublimation transfer printing technology – and replaces a Durst P10 250 HS Plus hybrid production printer. 3 Sixty’s broad scope includes the retail, visual merchandising, exhibition, event and commercial interiors sectors.
Richard Inkin, Managing Director of 3 Sixty, said “P5 350 HS gives us huge versatility due to the hybrid capabilities as well as the high speed and quality levels it can achieve. It’s handling of some of the more unique materials we use was also a big tick in the box.
“The incredible performance levels mean we can now work more efficiently throughout the business as print is only one element of many, in getting a job out of the door. Having more time now to cut, collate and pack the jobs has given us more flexibility in the way we work. The P5 speed levels mean that we will not need to run anywhere near the high speeds it can achieve and still increase our capacity by more than 30% without the extra costs that we would think we would have incurred.”
Peter Bray, Managing Director of Durst UK & Ireland, said “3 Sixty’s holistic approach is another prime example of how forward-thinking companies are looking to invest to keep ahead of the curve and further improve efficiencies in an important drupa year. It also mirrors how Durst Group, driven by the mantra of innovation, offers complete solutions from pixel to output. In a collaborative approach, we support our customers on their own business journey and help them with a vision: to create something new, to inspire and to always ask the next question. Our world-class technology is providing the answers – and we’re extremely proud that 3 Sixty’s new investment in our systems are providing the catalyst for ongoing improvements and efficiencies.”
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