2020-21 Global Top Brands list released during CES 2021 – Chinese CE brands stand out
28 January 2021: On January 11, 2021, the 54th International Consumer Electronics Show (CES) was held in Las Vegas. On this occasion, the 2020-2021 Global Top Brands List, organized by IDG, was also released online, grabbing the attention of industry insiders, global CE fans, trusted organizations and renowned media outlets. Amid the COVID-19 pandemic, the 2020-2021 Global Top Brands List embraced its 15th anniversary.
Under the theme “More does More”, it aims to capture the great power of global CE brands to bring a steady stream of updates and cause disruptive change as they make constant technological advances and go beyond the known limits to create the unknown possibilities.
Chinese CE brands stand out from the many winners. For example, Haier, Hisense, TCL, BOE, Huawei, Changhong, Lenovo, Skyworth, Midea and Gree were among the 2020-2021 Top 10 CE Brands. Huawei, Xiaomi, VIVO, OPPO, TCL and ZTE were among the 2020-2021 Global Smartphone Brands Top 15. Huawei, OPPO and ASUS were among the 2020-2021 Global Smart Connected Device Brands Top 15. TCL, Hisense, Xiaomi, Skyworth and Changhong were among the 2020-2021 Global TV Brands Top 10. Huawei, Changhong, Hisense, Skyworth, TCL, Midea, Gree, Lenovo and ZTE were among the 2020-2021 Global CE Brands Top 50. COSMOPlat, DJI and Samsung were given the 2020-2021 International Innovation Enterprises Brand Award. Furthermore, BOE Micro LED (COG), Changhong Laser TV V8SPro and CHiQ Q8K were awarded “Innovative Display Application Product Award of the Year”, “Laser Display Technology Innovation Gold Award” and “Gold Award for 5G+8K Innovative Intelligent Connectivity Technology”, respectively.
This year’s List has three highlights. First, Chinese CE brands are overtaking their foreign counterparts. Second, global brands and enterprises face increasingly fierce competition in smart phones, smart TVs and smart connected devices. Third, competitors from around the globe are exploring uncharted waters and pursuing diversified development by adopting a cross-industry perspective.
Started in 2006, the Global Top Brands List is the most authoritative, professional and trusted in the realm of CE. The annual fixture, with its far-reaching impact on the global CE industry, features a wide variety of activities to introduce global CE brands and boost their reputation on the global stage.
